Help shoppers discover your products through AI search. ASCEND LLM helps retail and e-commerce brands understand how they appear in AI-generated answers, track competitor visibility and identify opportunities to strengthen their presence across AI search platforms.
From product recommendations and buying guides to brand comparisons and seasonal shopping queries, gain the insights you need to develop a more effective AI visibility strategy.
ChatGPT Shopping - Leaf Shave appears in ChatGPT shopping results
Share of Voice: 21.4% · Rank: 1/8 ↑
Compare Leaf Shave with its competitors
| Rank | Brand | Share |
|---|---|---|
| 1 | 21.35% | |
| 2 | 11.24% | |
| 3 | 10.86% | |
| 4 | 9.74% | |
| 5 | 8.99% | |
| 6 | 7.87% | |
| 7 | 7.49% | |
| 8 | 4.12% | |
| Others | 18.34% |
| Rank | Domain | Citations |
|---|---|---|
| 1 | 1159 | |
| 2 | 963 | |
| 3 | 948 | |
| 4 | 945 |
Share of AI answer mentions by brand
Online shoppers are increasingly using AI tools to research products, compare options and find recommendations. Instead of visiting multiple websites, they can ask platforms such as ChatGPT, Perplexity and Gemini for suggestions tailored to their needs.
For retailers, this creates a new challenge. Your products may rank well in traditional search results but receive little or no visibility in AI-generated recommendations. Competitors and marketplaces may appear instead, influencing which products shoppers consider.
Understanding your position in AI search helps you identify where your brand appears, where it is missing and what you can do to improve its visibility.
ASCEND LLM helps e-commerce and retail teams monitor how AI platforms represent their brands and products, investigate the sources behind AI-generated answers and identify opportunities to improve their visibility.
Discover whether your brand and products appear when shoppers ask AI platforms for recommendations, comparisons and buying advice.
Monitor prompts relevant to your product categories, target audiences and commercial priorities. Identify queries where your brand is visible, where competitors feature instead and where opportunities may exist to reach more potential customers.
Understand which websites and publications AI platforms reference when answering shopping-related questions.
Identify frequently cited product reviews, buying guides, comparison articles and other relevant sources. These insights can help you assess where competitors gain visibility and identify opportunities to strengthen your brand's presence across the wider digital ecosystem.
Understand how AI platforms describe your business, products and brand positioning.
Track sentiment across relevant AI-generated responses and investigate potentially unfavourable descriptions, inconsistent product information or gaps in how your brand is represented. Use these findings to guide appropriate content and reputation management activity.
See which competing retailers and brands appear in responses to the shopping queries that matter to your business.
Compare visibility across relevant prompts, explore differences in citation sources and identify where competitors receive greater exposure. Use these findings to inform your product content, category pages and wider GEO strategy.
Understanding your visibility is only the first step. The next is using those insights to decide where to focus your optimisation efforts.
ASCEND LLM combines AI visibility intelligence with GEO expertise to help retail and e-commerce brands identify priorities and develop a strategy for improving their presence across AI search.
Shoppers ask AI platforms questions about product features, suitability, value, quality and comparisons. Your website content should help answer the questions relevant to your products and audience.
Use prompt tracking and citation insights to identify content gaps and opportunities to improve product descriptions, category pages, buying guides and comparison content. Clear, useful and well-structured information gives shoppers a better understanding of your offering while supporting your wider search visibility strategy.
Third-party websites can play an important role in how AI platforms present brands and products.
Explore the publications and sources cited in relevant AI answers to identify opportunities for digital PR, product reviews and industry-relevant coverage. Focus on building a credible digital presence that helps customers discover and evaluate your products.
Generative Engine Optimisation (GEO) focuses on improving how brands and their content are discovered and represented by generative AI platforms.
Use AI visibility findings to prioritise content improvements, assess technical considerations and identify relevant authority-building opportunities. Continue monitoring your visibility to understand how your presence changes and refine your approach over time.
Understand whether your products appear when shoppers ask for recommendations within your category. Track relevant prompts, identify competing brands and explore opportunities to increase your presence in AI-generated product suggestions.
Shoppers often use AI tools to compare features, prices, specifications and suitability before making a purchase. Monitor how your brand appears in these comparisons and investigate the sources that inform the answers.
Seasonal searches create opportunities for retailers to reach shoppers looking for gifts, occasion-specific products and buying inspiration.
Track prompts related to key retail periods, including Christmas, Black Friday, Mother's Day and other relevant shopping occasions. Use the insights to inform seasonal content planning and identify sources that may influence AI-generated recommendations.
Marketplaces and large retailers can have substantial visibility across product-related searches. Understand when they appear alongside or instead of your brand in AI-generated answers.
Compare your presence with competing retailers, examine citation sources and identify opportunities to communicate your product range, specialist expertise and points of difference more effectively.
Inconsistent product descriptions or outdated information can create confusion for shoppers. Monitor how AI platforms represent your brand and investigate discrepancies between AI-generated responses and your published information.
Use these insights to review relevant website content and support more consistent communication across your digital presence.
AI visibility changes as platforms, prompts and their underlying sources evolve. Regular monitoring helps your team understand these changes and evaluate the direction of your strategy.
ASCEND LLM helps you assess key indicators of AI search performance, including:
Together, these insights help your team identify visibility gaps, prioritise improvements and make more informed decisions about content, digital PR and GEO activity.
Frequently asked questions
Track prompts shoppers use when researching products, comparing brands or looking for buying advice. ASCEND LLM helps you understand when your products and brand appear in AI-generated answers and where competitors gain visibility.
Understand how AI platforms represent your brand, discover the sources influencing product recommendations and identify opportunities to improve your visibility.
ASCEND LLM helps retail and e-commerce teams turn AI search insights into a more focused visibility and GEO strategy.
