Privacy Policy

ascend LLM is operated by Serendipity Int Ltd, an active private limited company registered in England and Wales. Registered address: Causeway House, 13 The Causeway, Teddington, TW11 0JR Email: hello@ascendllm.co.uk We are the data controller for the processing described in this policy. For any privacy matter, contact us at the address or email above.

Account data: name, work email address, company name, password (stored hashed), sign-in method and preferences. Billing data: plan, invoices, billing address and VAT or tax ID. Card details are collected and processed by our payment provider and never stored by us. Content you send us: support tickets, messages, survey answers, feedback and any information you provide when you book an AI strategy session or submit an enquiry. Usage data: pages visited, features used, actions taken, and device and browser information. Technical data: IP address, logs and cookie identifiers (see our Cookie Policy). Marketing data: newsletter status, referral attribution and campaign interactions. Connected accounts: if you connect third-party accounts such as Google Search Console, Google Analytics or similar services, we store the connection tokens and fetch the data needed to provide the feature. That data belongs to your workspace and is handled under our Terms of Service.

To provide and operate the Service, manage accounts and process payments (performance of a contract). To secure the Service and prevent fraud and abuse (legitimate interests). To improve and develop the Service, including through aggregated and de-identified analytics (legitimate interests, and consent where cookies require it). To send service communications such as reports, alerts and billing notices (performance of a contract). To send product news and marketing, which you can opt out of at any time in your email preferences (consent, or our legitimate interest in contacting existing customers about our own similar services). To comply with legal obligations, such as tax and accounting rules (legal obligation).

Some features use third-party AI providers, for example to draft content, analyse search results or power automated insights. The content processed for these features is used only to provide the feature; we do not use it to train AI models, and our agreements with these providers do not allow them to use it to train theirs.

We do not sell personal data. We share it only with: - the service providers who process it on our instructions, for example hosting, email, analytics and payment providers; - our payment provider; - professional advisers under confidentiality; - public authorities where the law requires it; and - a successor in the event of a merger, acquisition or asset sale, under equivalent protections.

We host the Service in the United Kingdom and European Union. Some providers process data outside the UK and EEA; where they do, we rely on adequacy decisions, the UK International Data Transfer Agreement or EU Standard Contractual Clauses, with supplementary measures where needed.

We keep account data while your account exists and delete or anonymise it after closure, except where we need it to establish or defend legal claims. Billing and invoicing records are kept for the periods required by UK commercial and tax law. Support conversations are kept while they remain relevant to your account. Marketing data is kept until you opt out.

You have the right to access, rectify and erase your personal data, to restrict or object to certain processing, to data portability, and to withdraw consent at any time without affecting prior processing. To exercise these rights, email hello@ascendllm.co.uk; we may need to verify your identity first. You can also lodge a complaint with the Information Commissioner's Office (ICO), the UK data protection authority.

We use cookies and similar technologies for functionality, analytics and marketing, as described in our Cookie Policy, where you can also manage your preferences.

We apply appropriate technical and organisational measures to protect personal data, including encryption in transit, access controls, backups and monitoring. No system is completely secure; if a breach affects your personal data, we will notify you and the competent authority as required by law.

The Service is intended for businesses and business use. It is not directed to children, and we do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us personal data, contact us and we will delete it.

We may update this policy from time to time. If a change is material, we will notify you by email or in the app before it takes effect. The latest version is always available on this page.

For questions or requests about your personal data, contact: Serendipity Int Ltd (trading as ascend LLM) Email: hello@ascendllm.co.uk Website: https://ascendllm.co.uk